AFP Dallas
  Advancing philanthropy through education, training, and advocacy
Meet Your Board of Directors
AFP Now Campaign
Fundamentals of Fundraising
National Philanthropy Day
Awards Nominations
Executive Conversations
Web Conferences
Membership Directory
Job Postings
Scholarship Opportunities
AFP DFW Philanthropy Conference
Youth in Philanthropy

Advertise Your Business or Event on This Website

Pursuant Ketchum
2014 Webinar Programs Host

Welcome to the AFP Dallas Chapter

The Association of Fundraising Professionals (AFP) represents 25,000 members in 165 chapters in the United States, Canada, and Mexico, working to advance philanthropy through advocacy, research, education, and certification programs. Read more about AFP Dallas.

April 2014 Workshop and Luncheon Meeting

Our next monthly event will be the April 2014 Workshop and Luncheon Meeting on Wednesday, April 23, 2014.

Time: 11:30:00 AM - Networking
12:00:00 PM - 1:00:00 PM - Luncheon Program : The Economic Gold Mine of Donor Loyalty
1:30:00 PM - 3:00:00 PM - Workshop : Building a Strong Portfolio of Lifetime Donors
Guest Speakers: Rachel Muir, CFRE, Vice President of Training, Pursuant

Building a Strong Portfolio of Lifetime Donors

A strong well qualified portfolio is critical to gift officer success and maximizing fundraising profit. Who are the best targets in your file? What 21st century tools do you have at your disposal to better understand your donors? How many donors should be in your portfolio and how much of your portfolio should in solicitation, cultivation and stewardship? What is an acceptable close rate? What is an acceptable churn rate? How do you calculate churn? What makes an excellent gift officer and what are realistic expectations for his or her performance? In this 90 minute workshop we'll review best practices and inspiring examples of how to build and manage a portfolio. You'll master how to measure donor attrition and work smarter, not harder, with a well-constructed portfolio.

Luncheon Program:

The Economic Gold Mine of Donor Loyalty

Donor retention is at an all-time low but the coming decade will witness the largest generational transfer of wealth in history, creating tremendous opportunities for our sector. Learn how the latest philanthropic trends impact you, how donor retention can save you hundreds of thousands, and how to maximize your fundraising revenue with simple strategies to keep your donors for life.

Venue: Arlington Hall at Lee Park
3333 Turtle Creek Blvd.
Dallas, TX 75219

Online registration for this luncheon has closed. You can still make reservations by fax or mail on a space-available basis by download the reservation form and faxing to 972-490-4219, or emailing it to the .

Rachel Muir

When she was just 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology, in the living room of her apartment with $500 and a credit card. Several years later she had raised over $10 million dollars and been featured on Oprah, CNN, and the Today show. Her career spans leading an online fundraising consulting practice at Convio/Blackbaud, managing major gift portfolios for some of the country's largest and most successful nonprofit brands, to her current position as Vice President of Training at Pursuant.

Thanks to Our Luncheon Sponsor, Pursuant


Lee Park & Arlington Hall Conservancy

"AFP Dallas appreciates the Lee Park & Arlington Hall Conservancy for graciously opening its doors to us for our 2013 schedule of monthly programs. The Conservancy is a 501 (c)(7) charitable organization whose mission is to preserve, maintain and thoughtfully develop Lee Park and Arlington Hall," says Gay Waltrip Donnell, President and CEO of the Conservancy. By booking events at the Hall, you and your organization support the Conservancy's mission of caring for these Dallas treasures. For rental information visit We invite you to join the Conservancy to support our mission and meet our philanthropic members at