| Time: |
9 - 11:30 a.m. Workshop
Guess who's ready to donate? Marketing to Post-World War II Audiences
11:30 a.m. - Networking
11:50 a.m. - Lunch and Program
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| Guest Speaker: |
The Modern Donor - Judith Nichols, Ph.D., CFRE |
| Venue: |
Arlington Hall at Lee Park
3333 Turtle Creek Blvd.
Dallas, TX 75219
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| Registration: |
Online registration for the 08/27/2008 luncheon has closed. You can still make reservations by fax or mail on a space-available basis by download the reservation form and faxing to 972-490-4219, or emailing it to the
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| Details: |
Workshop: "Guess who's ready to donate? Marketing to Post-World War II Audiences"
We're rapidly losing the loyal, traditional mature audiences most nonprofits have counted on for the last forty plus years. Replacing them are middle-aged Boomers; Gen Xers starting to settle down; and young adult Generation Netters. Learn their differing personality traits, money personalities, and communication styles using case examples both in and out of fundraising.
- Understanding the change in audience (From pre- to post-World War II audiences)
- Learning the communication styles for different age groups
- Creating a life-long donor
- Driving traffic to your organization
Luncheon Program Keynote: "Repositioning Your Fundraising to Meet the Challenges of the 21st Century"
Albert Einstein noted, "Insanity is doing the same thing over and over and expecting a different result." Unfortunately, too many fundraisers continue to employ the same old methods even when the outcomes are disappointing. Because change is inevitable, those responsible for development decisions must understand the larger trends that are fueling the paradigm shift in advancement strategies. Here's background to help you understand the philanthropic, economic, societal and technological trends impacting fundraising today.
Judith Nichols, CFRE, is a development practitioner, researcher and author with an international roster of non-profit clients. She specializes in helping organizations understand the implications of changing demographics and psychographics on fundraising, marketing and membership. She has more than 30 years of fundraising and marketing experience, working with higher education as well as with arts and cultural, health-related, human benefit and social service, membership and youth organizations. She currently serves as senior vice president for Covenant House International, the largest provider of services to homeless and street youth in the world. Her latest book is Pinpointing Affluence in the 21st Century.
"AFP Dallas appreciates the Lee Park & Arlington Hall Conservancy for graciously opening its doors to us for our 2008 schedule of monthly programs. The Conservancy is a 501 (c)(7) charitable organization whose mission is to preserve, further develop and maintain Lee Park and Arlington Hall through private funding," says John Williams, President and CEO of the Conservancy. "Continued improvements and maintenance are financed through the Conservancy's operation of the Hall and Park as event venues, and through Conservancy memberships. Find out more about us at www.arlingtonhallatleepark.com. Come join the Conservancy family, and enjoy the most beautiful urban green space in Dallas!"
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