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||Jeff Giddens, President, NextAfter
Why Donors Don't Give to You (and How to Fix It)
Over the past five years, Jeff Giddens and the team at NextAfter have run more than 1,200 online fundraising experiments studying more than 217 million donor interactions and 2,7 million donations, all trying to understand the answer to one question: what makes donors give? In this
session, he'll reveal the most interesting findings from NextAfter's research,
including six factors that might be keeping more donors from giving to your
organization. You'll walk away with practical ideas that you can
implement right away to
increase your fundraising results online, offline, and in person, all backed by
Arlington Hall at Oak Lawn Park
3333 Turtle Creek Blvd.
Dallas, TX 75219
Online registration for this luncheon has closed. You can still make reservations by fax or mail on a space-available basis by downloading the reservation form. (For security purposes we urge you NOT to email this interactive PDF form with your credit card number on it back to us. Instead, please snail mail, fax to 972-490-4219, or print out and scan before sending with your credit card information.)
|As President of NextAfter, Jeff Giddens is responsible for leading client relationships by growing the capacity and effectiveness of their digital fundraising programs. He previously led the digital marketing department for Mark Cuban's HDNet television network, and also ran marketing and membership at North Texas Public Broadcasting, Dallas' triple-affiliate public broadcasting station. Jeff has spoken at a number of national nonprofit conferences including TEDx, the Direct Marketing Association Non Profit Federation and Association of Fundraising Professionals International. He is a graduate of Abilene Christian University, where he majored in communication.
11:30:00 AM - Networking
11:50:00 AM - 1:00:00 PM - Luncheon Program : Why Donors Don't Give to You (and How to Fix It)