
Calendar of Events
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Wednesday, October 28, 2026 Luncheon
| Guest Speakers: | Jeff Serrano, CDE, CNC, 360° Corporate Engagement Consulting, LLC |
| Program: |
A 360° Perspective on Corporate Giving: What Nonprofits Need to Know E. Jeff Serrano, CDE, CNC, founder and president of 360° Corporate Engagement Consulting, LLC will host a panel of corporate philanthropy leaders for an inside look at how funding decisions are really made. This conversation will move beyond theory and explore what truly influences corporate giving, from alignment with business priorities to the internal dynamics that shape decision-making. Joining Jeff on the panel will be Michelle George, VP, Senior Regional Community Relations Manager at Bank of Texas, and Ashley Keyes, Enterprise Social Impact Lead at Caterpillar, Inc. |
| Venue: | The Gild (South Tower), Room M1008 8150 N Central Expressway Dallas, TX 75206 |
| Cost: |
$50 each — Luncheon Program - Non-Member $35 each — Luncheon Program - Member $30 each — Emerging Leader (age 35 and under or less than 5 years as a fundraising professional, member or non-member) |
| Registration: |
Register Online Here. Alternatively, you may download the reservation form and fax it in. (For security purposes we urge you NOT to email this interactive PDF form with your credit card number on it back to us. Instead, please snail mail, fax to 972-490-4219, or print out and scan before sending with your credit card information.) Online registration closes on Monday, October 26, 2026 at 10 PM. Online registration accepts credit cards only. To pay by check, mail or fax in the downloadable registration form. |
| Register Now | |
| Details: | |
E. Jeff Serrano, CDE, CNC, is founder and president of 360° Corporate Engagement Consulting, LLC, an Irving, Texas-based firm that draws on his more than 40 years of experience in nonprofit and corporate sectors to help nonprofits build sustainable corporate support. His experience includes corporate outreach and engagement leadership for the Dallas Museum of Art, The Dallas Opera, American Cancer Society, American Heart Association, United Way of Dallas, and UT-Arlington, as well as corporate leadership roles with AT&T and for The Houston Post as a journalist. Jeff advises nonprofits on sponsorships, cause marketing, executive engagement, and corporate partnership strategies. Through his signature presentation and training program, Mastering the Art of Corporate Engagement, he equips nonprofit leaders to articulate mutual value, cultivate corporate relationships, and develop sustainable partnerships. A Houston native, Jeff earned a Journalism degree with a specialization in public relations from The University of Texas at Austin. His professional and civic affiliations include the AFP Dallas Chapter, AFP Global Latinx Leadership Committee, Irving Hispanic Chamber of Commerce, Somos El Poder, Institute of Management Consultants, Leadership Dallas, and the Texas Exes Alumni Association |
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| Time: |
11:30:00 AM - Networking 12:00:00 PM - 1:00:00 PM - Program : A 360° Perspective on Corporate Giving: What Nonprofits Need to Know |
Thursday, November 5, 2026
Executive Conversation
— Joyful Development
| Presenter(s): | Cameron Hernholm, CFRE |
| Event Details: | ![]() What if joy isn't the reward for a successful fundraising career, but one of the things that sustains it?For seasoned development professionals, success often brings bigger goals, broader responsibilities, more complex organizations, and increasing expectations. And somewhere along the way, it can become easy to lose connection with the relationships, purpose, creativity, and yes, joy that drew us to this work in the first place. Join Cameron Hernholm, CFRE, Chief Advancement Officer at Frontiers of Flight Museum, for a candid Executive Conversation about what it means to build not only a successful fundraising career, but a meaningful and sustainable one. Together, we'll explore:Sustaining Personal JoyHow our definition of success evolves over the course of a career, and why protecting curiosity, purpose, relationships, and a life beyond our organizations matters to our effectiveness as leaders. Leading for JoyHow experienced leaders can create cultures where talented people have the trust, autonomy, and space to do their best work while maintaining high expectations and accountability. Creating Joy Through PhilanthropyHow moving beyond transactions to create meaning, belonging, and genuine community can deepen relationships with donors, boards, volunteers, and partners. Defining What Comes NextHow seasoned fundraisers can continue growing, contributing, mentoring, and finding satisfaction after achieving many of the traditional markers of professional success. This isn't a conversation about working less, lowering expectations, or ignoring metrics. It's a conversation about what makes a successful fundraising career worth sustaining, and how we can intentionally create more meaning, connection, and joy for ourselves and the people we lead and serve. About Executive ConversationsAFP Dallas Executive Conversations creates space for experienced nonprofit leaders to step outside the day-to-day and engage in honest, peer-level dialogue about leadership, fundraising, growth, and the realities of doing this work well. Not presentations. Not panels. Real conversations with peers. Executive Conversations is thoughtfully curated for nonprofit leaders with 10 or more years of experience or those currently serving in an executive role. Space is intentionally limited. Registration: $20 The registration fee supports AFP Dallas and helps make future Executive Conversations like this one possible. Bites and beverages will be provided by Frontiers of Flight Museum. |
| Venue: | Frontiers of Flight Museum |
| Cost: |
$20 each — Executive Conversation - Member |
| Time: | 4:30:00 PM - 6:30:00 PM - Program : Executive Conversation |
Thursday, November 12, 2026
National Philanthropy Day
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Past Events
The AFP Greater Dallas Chapter is committed to the principles of inclusion, diversity, equity, and access (IDEA). These principles influence our decision-making, planning, programming and member engagement.
We define diversity as the meaningful recognition and valuing of individual and collective differences in identities, perspectives, traditions, abilities, and life experiences.
We are committed to growing an accessible organization where all members can see their contributions treasured, perspectives respected, and culture valued.

E. Jeff Serrano, CDE, CNC






